We are just about to introduce our licensing partnership with Kardashian. She is one of the biggest iconic stars of today. Our exclusive Kardashian line is available at our boutique in down town and web site from March 7th. This is pretty huge project for a small designer boutique like us. However, we thought that this is significant and critical to increase sales and expand our market.
Through this strategic alliance, we are expecting to increase sales and expand our target market. According to our research, average age of our main customer is 42. During last year, our main concern to our business was how to bring in more of new contemporary customers. Thus we finalized our thought that Bringing in Kardashian to our women’s wear collection will be a critical key to this concern.
The exclusive line is specifically aimed at client ages from 17 to 35. They will feature about 30 apparel pieces, 10 lingerie styles, 30 jewelry items, 10 handbags and 12 shoe choices that reflect fashion tastes of Kim.
PMY
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